Ep. #15 – Scaling Your Small Business Marketing From Start-Up to Enterprise

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Welcome to the 15th episode of A Big Digital Hug. A Marketing Podcast for the modern entrepreneur who wants to take their business to that next level, for years, not just months to come. If you’d like a free consultation with us, we’d like to hear from you. You can find the scheduling link here.

On the podcast today, I discuss the various business sizes in correlation to their marketing spend as well as outreach options.

Your marketing budget will vary by the type of business you are in, your audience, your marketing know-how, and as well as your geographic location. Some will go as far as to say that you should put 20% of your revenue back into your marketing but others will swear by 5%. Either way, you do need to spend money to make money. I personally will recommend you spend between 8-12%

One thing I have learned first and second hand, when it comes to marketing, pay for quality. Talk to other companies for recommendations and read reviews.

Here are the business sizes, budgets, and degree of marketing I discuss in this podcast:

Solopreneur: just the owner (under and just over 6 figures)
Estimated Marketing  Spend – $0 – $2000

• DIY marketing
  • Social media
  • Networking
  • Direct mail (a postcard mailing)
  • Blogging or Podcasting
  • Small digital marketing campaign (Boost posts, buying AdWords)
• Personal Coaching services (If over 6 figures)
• Hire a freelancer or solo-professional to assist

Micro Entreprises: 1 to 9 employees. ($200,000 – $800,000)
Estimated Marketing  Spend – $2000 – $5000

• Combination of DIY marketing and hiring help
  • Hire a coach
  • Hire a freelancer or solo-professional to help with:
    • Paid digital marketing
    • Social media
    • SEO
  • Networking
  • Paid directories
  • Direct mail
  • Blogging or Podcasting

Small enterprises: 10 to 49 employees. ($800,000 – $5,000,000)
Estimated Marketing  Spend – $6000 – $50,000

• Hire an agency
• Hire marketing staff (1-3)
• Combination of the both
• Take advantage of various marketing platforms
• Deciding a direction for your outreach (inbound or outbound)
• Will you put more into your marketing or a sales team?
• Who will respond to leads and nurture clients

Medium Enterprise: 50 to 249 employees. (Over $50,000,000)
Over $50,000 a month

• Similar to a small enterprise but on a grander scale
• Hire an agency
• Hire marketing department (3-8)

If you need help with your marketing, I’d love to help you! You can find out more here.

Thanks for listening. I love that you’re here!

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Be sure to check out our blog, by the same name, A Big Digital Hug while you’re here!

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