How to Stop Your Marketing Emails Going to the Spam Folder

Email marketing is one of the easiest, cheapest, and most effective ways to advertise your products and keep your customers coming back. However, marketing emails are often flagged as spam or sent directly to the junk mail folder. Here are a few ways to stop your email campaigns from going into spam folders.

Ask Recipients to Add You to Their Contacts

When people sign up for your newsletter, buy one of your products or subscribe to your marketing emails, remember to ask the user to add your email address to their list of contacts. Once your email address gets added to the recipient’s whitelist, your messages should be delivered directly to their inbox.

Send Emails in Small Batches

Sending mass emails makes it more likely that email providers will send your messages to the junk mail folder. If you have an extensive mailing list, break it down into smaller groups and set different dates and times for sending your messages to each group. If you use a service to automate your email marketing, check to see if they provide tools to stagger the times your emails get sent.

Keep Your Subscribers Happy

Sending irrelevant, inappropriate, or too many emails may cause subscribers to mark your messages as spam. If enough people report your company for sending spam, email providers may blacklist your messages, which will affect future marketing campaigns. Only submit content that is relevant, valuable, and useful to your subscribers. Also, you should always provide the option to unsubscribe at the bottom of your emails. Make it easy to unsubscribe; if the process is too complicated, users may choose to report the message as spam instead.

Avoid Words That Trigger Spam Filters

Spam filters are designed to detect advertisements, scams, and other unwanted messages, so you need to keep the spam filters in mind when writing your subject line. Avoid words and phrases like congratulations, winning ticket, loan, pre-approved, cash, exclusive offer, special discount, free consultation, free trial, and gift, as these are terms commonly used by spammers and scammers. Try to make the subject line sound natural and conversational.

Beware of Bad Code

Bad code in your emails will trigger the spam filter, so it’s important to double-check and clean up any HTML and other code in the body of your email. Some users prefer to receive plain text emails and may even configure their spam filter to block all HTML mail, so it’s a good idea to provide a plain text option for new subscribers.

Test Your Messages

Finally, it’s essential to test your messages to see if they make it through a range of spam filters. Set up accounts with the most popular email providers so that you can send test copies of your marketing emails. If your messages get blocked by the spam filters, you will need to rethink the content and subject line of your emails.

Thanks for reading! Be sure to check out my other posts and podcast on A Big Digital Hug, a marketing resource for the modern entrepreneur.

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